CZ bank is one of 12 nation-wide joint-stock commercial banks in China，headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy.
Abstract World is a lighted metal wall art map of the world created as a decorative art piece for commercial office hospitality spaces. The design’s deconstruction industrial design style embodies an abstract vision of a world without topography or borders. The design is custom designed to fit various wall sizes and comes with six clocks highlighting selected cities. Handcrafted in Egypt from recycled cast iron the design takes twelve weeks to make. Abstract World was sold to offices in Dallas, Sydney, Singapore, Dubai and Cairo.
The journey of the brand starts in Croatia - where the idea of MOI was born. Since then, the distinctive design of deceptive cubes has branded 15 museums across three continents. By looking at the visual identity you can feel the illusions in all its joy, and find out why every year more and more people fall in love with this magical place. Wherever in the world you enter into it, you'll learn an inspiring message - sometimes it's enough to look at an illusion to feel the magic around you.
In 2018 Enhance was contracted by Romanian Fashion Designer Marina Pufleanu to participate in the complete brand development of her new tailored-made women fashion brand. The goal of the identity development process was to place the brand in the high-end segment by imprinting a premium look and feel adapted to the contemporary trends in fashion. Finding inspiration in French Fashion Boutiques and in the portfolio of famous photographer Norman Parkinson, the Enhance team successfully developed and imprinted a design direction based on the fusion between modern and traditional.
1869 Principe Real is a Bed and Breakfast located in the trendiest place in Lisbon - Principe Real. Madonna just bought a house in this neighbourhood. This B&B is located in an 1869 old palace, keeping the old charm mixed with contemporary interiors, giving it a luxurious look and feel. This branding was required to incorporate these values into its logo and brand applications to reflect the philosophy of this unique accommodation. It results in a logo that blends a classic font, reminding the old door numbers, with modern typography and a detail of a stylized bed icon in the L of Real.
The project combines several different materials. As an imagery interpretation of the Taiwan traditional ghost story and the childhood memories of writer. The project was using pencil and ink with the simple line to create the atmosphere. In this way, the picture is more close to the imagine of writer. The challenges are mainly focus on combine the real story and the traditional culture in the project.
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