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Brand Identity

Saturday, 12 October 2024

Math Alive

Dynamic graphic motifs enrich the learning effect of math in the blended learning environment. Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become whiz kids in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics. The challenge was to balance the fun and engaging setting for the target audience with professionalism as an educational technology brand.

Tianzhen Evleen Huang

Type Design

Friday, 11 October 2024

Primary Residence

Primary Residence is an alphabet design that represents abstract architectural forms in typography with three primary colors: red, blue, and yellow. The inspiration originally came from the Bauhaus movement. That was also inspired by the design of stairs and windows from different parts of the world. Each letter and number represents a small part of the buildings without any apparent entry or existence. The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.

Eva Szumilas

Bar Cabinet

Thursday, 10 October 2024

Gong

The Gong bar cabinet has two sliding doors made of handmade palisander wood marquetry revealing three wooden shelves, dimmable lighting fixed behind mirrored back panel. The round cabinet box is painted black inside and outside. One tempered black glass shelf at the bottom of the cabinet, serves as a structural element enhancing the stability of the cabinet and creates additional storage space. The structure of the cabinet is made of fully loaded brass profiles. The cabinet offers spacious storage space for the battles and glasses. The light turns on automatically when the doors open.

Álvaro Wolmer

Walking Sticks

Wednesday, 9 October 2024

Bengalas

The walking sticks are made to perfection of best quality red or white oak. Handles can have a C shape or a T shape. Walking sticks for men have a diameter of 25 mm; walking sticks for women are a little slimmer: 22 mm of diameter. The oak is FSC certified. All the handles of the walking sticks are reinforced with jacaranda paulista (Machaerium villosum), a Brazilian native wood. The walking sticks are finished, basically, with tung oil. The replaceable tips are made of aluminum and laminated rubber.

Matteo Ruisi

Visual Identity

Tuesday, 8 October 2024

Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

Updesign

Wayfinding Signage System

Monday, 7 October 2024

Shenzhen Jiangangshan Hill Park

Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.

Design Manner

Math Alive

Primary Residence

Gong

Bengalas

Bank of England

Shenzhen Jiangangshan Hill Park

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Math Alive

Primary Residence

Gong

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Bank of England

Shenzhen Jiangangshan Hill Park

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