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Mtc Brand Consultancy

Brand Identity

Friday, 25 October 2024

Dragonpass

This case is a reshaping of Dragonpass's brand system, with deepened transformation of the brand style, brand VI, and their applications. The addition of brand colors aligns with Dragonpass's strategic inclination for diversified development. By pairing it with visual symbols created based on the brand's original concepts and cultural values, the entire system gains cultural universality and high interactivity, contributing to the overall image upgrade and evolution of the brand.

Sejong Center

Identity Renewal

Thursday, 24 October 2024

Sejong Center Rebranding

The Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.

Jonathan Nacif de Andrade

Branding Project

Wednesday, 23 October 2024

Evoluwe

Jonathan was inspired by the name and essence of the company Evoluwe to create the branding. In symbology, geometric shapes were used to create a minimalist symbol. The first element, a square, represents the moment when Evoluwe's consultancy understands its client's needs for process improvement. The second element shows a shape that has transformed compared to the first, with one corner already rounded, representing the beginning of the transformation. The final element features the same shape with two rounded corners, symbolizing the evolution of a process within a company.

　KiyokaYamazuki

Calendar

Tuesday, 22 October 2024

Japanese Kumano Kodo

There are many old roads in Japan such as Oshu Highway, Tokaido, Sanyo Highway, Kumano Kodo, Nagasaki Highway, and Minoji. With these themes, the designer has created a colorful corporate calendar. A colorful calendar with local festivals and culture as a motif. Among them, Kumano Kodo has been used as a pilgrimage to Kumano since around 908 and is still used by people today. It is a UNESCO World Heritage Site.

Wu yao

Illustration Series

Monday, 21 October 2024

Chang'an Still

Ancient China's Xi'an was called Chang'an Xi'an. In the Chang'an Still Illustration Series, designers envision the reappearance of the scenes recalling the stories that happened in the magical land in ancient times. Look at the Big Wild Goose Pagoda in the distance, feel the city that never sleeps at night, see the magnificent Daming Palace, see the ancient city wall with a sense of story, and there are so many scenic spots people can't wait to see. The illustration series is filled with the infinite charm of Xi'an.

Chingiz Akchurin

Hardcover Book

Sunday, 20 October 2024

Akchurin New York

Reimagine everything you know about houses, building, and city infrastructure. This big book challenges the worn-out building methods that hold the world back from energy independence. The step-by-step net-zero building process is detailed with engineering diagrams, inventions, and designs. The hot graphite foil-stamped limited-edition volume with a matching stamped slipcase or ebony box is a collector’s edition. The artistic presentation of nature through pictures, metaphors, and descriptions inspires everyone to believe in a sustainable world.

Design interview of the day

Special Coverage

Friday, 18 October 2024

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

Design Manner

Dragonpass

Sejong Center Rebranding

Evoluwe

Japanese Kumano Kodo

Chang'an Still

Akchurin New York

Design interview of the day

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Dragonpass

Sejong Center Rebranding

Evoluwe

Japanese Kumano Kodo

Chang'an Still

Akchurin New York

Design interview of the day

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER