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Brand Identity

Monday, 13 April 2026

Math Alive

Dynamic graphic motifs enrich the learning effect of math in the blended learning environment. Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become whiz kids in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics. The challenge was to balance the fun and engaging setting for the target audience with professionalism as an educational technology brand.

Tianzhen Evleen Huang

Type Design

Sunday, 12 April 2026

Primary Residence

Primary Residence is a typeface design that turns minimal architectural forms into letters and numbers, using the three primary colors red, blue and yellow. Each character shows a small part of a building, without a clear entry or exit. Stairs, windows and geometric shapes refer to the Bauhaus movement and to minimalist architecture. The design was also informed by stairs and windows observed in different parts of the world. The sketches were made on paper, based on photographs of real buildings. The aim is to blend the form and the identity of the structure.

Eva Szumilas

Bar Cabinet

Saturday, 11 April 2026

Gong

Gong is a bar cabinet designed for residential interiors. Two sliding doors are made of handmade palisander wood marquetry. The doors open to reveal three wooden shelves, dimmable lighting and a mirrored back panel. A tempered glass shelf at the base acts as a structural element that improves stability and adds storage space. The structure and the handles are made of solid brass profiles, oxidized to a medium bronze finish. The cabinet takes its name and its inspiration from the gong, a traditional symbol of wealth and strength in Far East culture.

Álvaro Wolmer

Walking Sticks

Friday, 10 April 2026

Bengalas

Bengalas is a collection of walking sticks made of red or white oak. Handles are offered in a C shape or a T shape. Walking sticks for men have a diameter of 25 mm, while walking sticks for women are slimmer, with a diameter of 22 mm. The length is made to order. The oak is FSC certified. All handles are reinforced with jacaranda paulista, a Brazilian native wood. The surfaces are finished with tung oil. The replaceable tips are made of aluminum and laminated rubber for a stable contact with the ground.

Matteo Ruisi

Visual Identity

Thursday, 9 April 2026

Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

Updesign

Wayfinding Signage System

Wednesday, 8 April 2026

Shenzhen Jiangangshan Hill Park

Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.

Design Manner

Math Alive

Primary Residence

Gong

Bengalas

Bank of England

Shenzhen Jiangangshan Hill Park

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Shenzhen Jiangangshan Hill Park

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