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Sejong Center

Identity Renewal

Monday, 23 October 2023

Sejong Center Rebranding

The Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.

Updesign

Signage System and Environmental Graphic

Sunday, 22 October 2023

Eastern Seawall

The Eastern Seawall project was to connect 6 areas visually by unified signage systems, creating a unique experience for visitors to enjoy native features and vitality. While avoiding intrusive design, designers took "reading on the way" as a main design concept. It provides visitors with a fresh, interesting, and complete experience to read information, such as signboards, site maps, and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.

Updesign

Signage System

Saturday, 21 October 2023

KK-Park

Located in the China-South Korea (Yancheng) Industrial Park, the site of a former playground, after renovation, was restored to a Sino-Korean cultural exchange leisure block. The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.

ALICE XI ZONG

Visual Design

Friday, 20 October 2023

Big Dream

This visual design pays tribute to Asian Pacific American Heritage Month with a blend of traditional and modern styles that captures the essence of classic Chinese art. Nuanced brushstrokes showcase the beauty and depth of this art form. The study exhibits a balance of sophistication and cultural significance that is synonymous with Chinese calligraphy, highlighting its relevance to Asian culture. The design language is timeless, merging art and design to connect to the beauty of the past while forging a path towards the future, in celebration of the Asian Pacific American culture.

HE LIU

Corporate Identity

Thursday, 19 October 2023

Tibet Shannan

Tibet Shannan project aimed at promoting the tourism industry in Shannan. By creating a representative logo to extend the impression of the city through systematic products and tourist guides. The inspiration for the logo is drawn from the features of Shannan and simplified into symbols through contemporary art. The logo itself is versatile and scalable, able to seamlessly integrate into different products. This work hopes to bring a positive and interesting energy to the audience, better meeting the needs of the modern market and helping this ancient city showcase its diverse aspects.

Wu yao

Illustration Series

Wednesday, 18 October 2023

Chang'an Still

Ancient China's Xi'an was called Chang'an Xi'an. In the Chang'an Still Illustration Series, designers envision the reappearance of the scenes recalling the stories that happened in the magical land in ancient times. Look at the Big Wild Goose Pagoda in the distance, feel the city that never sleeps at night, see the magnificent Daming Palace, see the ancient city wall with a sense of story, and there are so many scenic spots people can't wait to see. The illustration series is filled with the infinite charm of Xi'an.

Design Manner

Sejong Center Rebranding

Eastern Seawall

KK-Park

Big Dream

Tibet Shannan

Chang'an Still

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Sejong Center Rebranding

Eastern Seawall

KK-Park

Big Dream

Tibet Shannan

Chang'an Still

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER