Curridabat Ciudad Dulce
Curridabat Ciudad Dulce is a place branding program created for a city in Costa Rica. The brand supports the Ciudad Dulce, or Sweet City, vision, which promotes a positive experience for all citizens by taking inspiration from nature. The visual system is built from repeated shapes, patterns and structures found in the natural environment, with hexagon patterns recalling beehives as the main element. The flexible identity is applied to printed and digital materials, buildings, outdoor signs and public furniture, so diverse audiences can recognize the city easily.
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