The Early Chapter
The Early Chapter is a brand identity created for an early childhood activities clubhouse in Singapore. The clubhouse helps children develop an interest in Mandarin through immersive play. The logo is built from simple shapes in red, yellow and blue, stacked to resemble a small hut. The hut form represents the community that the clubhouse aims to build. The negative space between the shapes forms the Chinese character for Mandarin, showing the focus on the Chinese language. A half sun suggests an uplifting environment for young children.
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