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BY-ENJOY

Brand Vision System

Sunday, 28 May 2023

FIL

FIL is a fashion design collection of brand space, selling a variety of interesting and design items. FIL means "line" in French. It is materialized, emotionless, and inclusive. It can be the most basic component of thousands of aesthetics, but it does not exist independently. When designing the brand image logo for it, designers run through the "line" in the middle of the three fonts. It allows the concept of the brand to be presented realistically and at any time through varying lengths.

Jansword Zhu

Wall Art and Identity

Saturday, 27 May 2023

Lei Shing Hong Forest Food Court

Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.

Ruth Chao

Gift Promotion Campaign

Friday, 26 May 2023

To A Creative Year Ahead

Dating back to 14th Century(B.C), Chinese New Year is the most historic festivals in Asia. A time for celebrations, loved ones traditionally gift each other with wishes of wealth and fortune. Never endeavoured before, we extend the theme of creativity to Chinese New Year, revamping traditional wishes of ‘blooming wealth’ and ‘lucky abundance’ into innovative wishes for a Creative New Year. Beginning with the red pockets, the designs originate atop traditional shades of red and gold into a contemporary palette of vibrancy, whimsical and witty in its expressions, celebrating creativity.

Pedro Panetto

Poster

Thursday, 25 May 2023

Rare Proportions

Inspired by Brazilian nature, these posters explore the possibilities of the Golden Ratio when applied to graphic design, thus representing the diversity of fauna and flora in Brazil through symbols and illustrations. The different techniques used here are based on Phi calculations (1.618) for the creation of guides, hierarchy and elements that make up the pieces.

Aleks Brand

Brand Identity

Wednesday, 24 May 2023

BlackDrop

This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.

Shih-Pei Huang

Yong An Harbor Rebranding

Tuesday, 23 May 2023

Hak Hi Kong

The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.