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Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents a shifting contemporary aesthetics. The specimen is divided into sections, with ring binder posters inside the pack.
Bengalas is a collection of walking sticks made of red or white oak. Handles are offered in a C shape or a T shape. Walking sticks for men have a diameter of 25 mm, while walking sticks for women are slimmer, with a diameter of 22 mm. The length is made to order. The oak is FSC certified. All handles are reinforced with jacaranda paulista, a Brazilian native wood. The surfaces are finished with tung oil. The replaceable tips are made of aluminum and laminated rubber for a stable contact with the ground.
Gong is a bar cabinet designed for residential interiors. Two sliding doors are made of handmade palisander wood marquetry. The doors open to reveal three wooden shelves, dimmable lighting and a mirrored back panel. A tempered glass shelf at the base acts as a structural element that improves stability and adds storage space. The structure and the handles are made of solid brass profiles, oxidized to a medium bronze finish. The cabinet takes its name and its inspiration from the gong, a traditional symbol of wealth and strength in Far East culture.
Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.
Continue reading about Moscow Ambassadors School Typographic Brand Identity
Wolffstrunk is a corporate identity created for a brand of fruit schnapps and fruit liqueurs produced in a private distillery. Graphic reduction and precision characterize the visual identity. A simplified figure of a wolf serves as the design mark of the corporate design system, and the stylized shape of a drop is added to the figure. A movable head gives the mark a humorous character and allows dynamic layouts. The system includes a composite mark, business documents, bottle labels, posters, postcards, a brand book and a short website animation.
Chez Vous is a visual identity created for a Belgian restaurant in Sao Paulo, Brazil. The identity reinterprets Belgian icons, such as Magritte, the Manneken Pis, rain and traditional fries, through a simple illustration style. Short texts include Belgian dialect variations, adding a sense of humor to the graphic compositions. The identity is applied to menus, posters, panels, packaging and t-shirts, giving the restaurant visual unity. Menus and posters are printed in offset with CMYK colors, while the t-shirts are printed digitally.